May 8, 2025

Xiaohongshu (Rednote) Finally Allows Direct Links to Taobao Stores!

At OctoPlus Media, we specialize in helping brands grow with tailored China digital marketing strategies.

Xiaohongshu (Rednote) and Taobao Tmall have announced a strategic partnership to further integrate their platforms, enabling a smooth transition from product discovery to purchase. Through this collaboration, brand merchants can now track the full funnel, from seeding campaigns to conversions, improving the efficiency of their advertising investments.

(Photo taken from website)

Full-Funnel Integration from Seeding to Purchase

This partnership allows brands to track the entire marketing funnel, from initial seeding campaigns on Xiaohongshu to the final purchase on Taobao Tmall. By leveraging both platforms, advertisers can optimize their strategies for better targeting and campaign effectiveness. Taobao Tmall will also invest in promoting Xiaohongshu’s seeding campaigns, further enhancing user engagement.

A new “advertisement link” feature has been introduced:

Appears beneath select Xiaohongshu posts
Directly links to Taobao Tmall product pages

This seamless integration is now available to participating brands, with plans to expand to additional premium brands in the future.

Co-Building Data-Driven Seeding Strategies

In addition, Taobao Tmall and Xiaohongshu are collaborating on building joint accounts for brand merchants. These co-branded accounts allow businesses to monitor the entire conversion process, from seeding campaigns to actual sales, using Taobao’s “Seeding Galaxy” platform.

The collaboration offers brands:

Actionable insights
Optimized seeding strategies
Improved ad targeting

Xiaohongshu’s role in generating demand, combined with Taobao Tmall’s conversion-driving capabilities, is set to deliver superior marketing outcomes for advertisers.

Strategic Insights for Brands

As the importance of seeding campaigns on Xiaohongshu continues to rise, brands now have an unprecedented opportunity to reach and convert their target audience across multiple touchpoints. The partnership with Taobao Tmall creates a powerful ecosystem where awareness and conversions flow seamlessly. This integration empowers advertisers to reach consumers effectively, creating a clear path from product discovery to purchase.

Contact OctoPlus Media Today!

At OctoPlus Media, we recognize the power of integrating Xiaohongshu’s community-driven content with Taobao Tmall’s e-commerce engine. This full-funnel marketing approach allows brands to drive higher conversions and foster stronger customer relationships.

Want to boost your brand’s presence in China? Contact OctoPlus Media today for tailored digital marketing strategies that connect you with high-intent Chinese consumers. Let us unlock your brand’s potential!