Xiaohongshu (RedNote) Juguang: New Ad Targeting Features
Xiaohongshu (RedNote) has recently introduced new targeting capabilities within its Juguang Platform (Aurora), offering brands greater precision and scalability in user acquisition.
As a digital marketing agency with extensive hands-on experience in Xiaohongshu advertising and account operations, OctoPlus Media has observed that these updates deliver strong and consistent performance across both new account launches and long-running campaigns.
New Feature 1: Business District Radius Targeting (3km / 5km / 10km)
Advertisers can now target users within a defined radius around specific commercial districts, selecting from 3km, 5km, or 10km coverage via the Juguang Platform (Aurora).
This feature is particularly effective for:
- Local and regional brands
- Education and training providers
- Offline events, exhibitions, and roadshows
- Campus-based or community-focused campaigns
From a media-buying perspective, radius targeting enables brands to move beyond interest-based assumptions and reach users within real-life activity zones, improving lead relevance and conversion efficiency.
New Feature 2: One-Click Competitor Audience Targeting with Lookalike Expansion
The Juguang Platform (Aurora) now allows advertisers to directly target audiences associated with competitor accounts, including:
- Followers of competitor accounts
- Users from competitor-related group chats
- Content viewers and readers
- Automatically expanded lookalike audiences and similar creators
This enables brands to reach users who are already actively engaging with similar content or evaluating comparable products and services.
In practice, this audience layer performs particularly well for:
- Accelerating learning during account cold starts
- Unlocking scale for mature campaigns
- Stabilising lead quality and conversion performance
About OctoPlus Media
OctoPlus Media is a digital marketing agency specialising in China and cross-border markets. We work closely with brands to design and execute integrated strategies across Xiaohongshu account operations, paid media, and performance-driven growth.
If you would like to explore how Xiaohongshu’s latest Juguang Platform (Aurora) capabilities can be applied to your brand or campaign objectives, feel free to get in touch with OctoPlus Media for tailored support and execution.
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